Flash is a type of web design code that can do incredible things that normal web pages just can’t accomplish. If you want to make a beautiful, interactive, memorable end user experience, you build in flash. It’s expensive, but boy is it cool.
The problem with flash is that all apple powered mobile devices can’t read a single line of it.
Sadly, there are tens of thousands of local flash based websites out there. This is a problem because of the following:
The graph above shows you that safari is the dominant browser for mobile, with a close to 60% market share. In other words, 3 out of 5 mobile searches are down on Safari, and the mobile safari browser does not render flash at all.
While Android is doing its best to get its share, you can see Safari is growing at a larger rate in the past few months than Android, so the trend seems to be that safari will just keep getting more and more users.
This flash problem is not going to get better – it’s going to get worse!
Using flash on your main web page is fine, but without having a mobile enhanced site available you may be missing over 50% of the mobile traffic to your web site.
Google has come out and pretty much said you will not rank as well as other web sites that have a mobile friendly site, and you will end up paying more for local search pay per click advertising than someone with a mobile friendly site
Mobile browsing is growing exponentially, especially in the local markets. Your customers will be looking for you… will your web site be ready?